[tatsu_section bg_color= “” bg_image= “” bg_repeat= “repeat” bg_attachment= “scroll” bg_position= “top left” bg_size= “cover” bg_animation= “none” padding= “100px 0% 100px 0%” margin= “0px 0px 0px 0px” border= “0px 0px px 0px” border_color= “” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” full_screen= “0” section_id= “” section_class= “” section_title= “” offset_section= “” offset_value= “0” full_screen_header_scheme= “background–light” hide_in= “0”][tatsu_row full_width= “0” no_margin_bottom= “1” equal_height_columns= “0” gutter= “medium” column_spacing= “” row_id= “” row_class= “” hide_in= “0” layout= “1/1”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= “top left” bg_size= “cover” padding= “0px 0px 0px 0px” custom_margin= “0” margin= “0px 0px 0px 0px” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” column_parallax= “0” animate= “0” animation_type= “fadeIn” animation_delay= “0” col_id= “” column_class= “” hide_in= “0” layout= “1/1”][special_heading title_content= “The Story Behind Stories” title_color= “#000000” h_tag= “h3” subtitle_spl_font= “0” disable_separator= “” separator_style= “0” icon_name= “” icon_color= “#39d3bc” separator_color= “#a3a3a3” separator_thickness= “2” separator_width= “40” separator_pos= “1” title_align= “center” animate= “0” animation_type= “fadeIn”]

The name “Anoba” came from two Tagalog words = “ano” and “ba”. Together they form the shortened version of a colloquial phrase (‘ano ba yan’ = “what is that?”) often used by Filipinos to express emotions of frustration about a certain subject. It was a convoluted thought process that led us to this name, and it wasn’t until recently that we realized how perfect the decision was. 

Because we are frustrated. We’re emotionally and visually fatigued from seeing the same stereotypes all over media. You know it as well as we do: the Middle Eastern or Indian character portrayed as either an inimical terrorist or stumbling computer technician. The ambiguous East Asian friend who is either an overt mathematical genius or an expert in every single martial art. The black neighbor who is either a boisterous, “opinionated” older black woman or drugged-up young “thug”. The sassy gay best frenemy. The unlovable but funny “overweight” dork. The romance-obsessed female media executive. The list goes on and on and on.. and on.

To make it worse, we were also increasingly frustrated with common nonsensical story lines. When the main character doesn’t explain everything to the other character, resulting in a completely avoidable fight. When every high school movie maintains that cliques are unbreakable groups. When the superhero doesn’t defeat the villain even when his powers are supposed to be stronger, or when he forgets a special move he just learned in the last episode that would have helped him in his current fight. You all know what we’re talking about. Those story lines that throw away any form of character development and only serve to progress the plot.

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Ut nec hinc dolor possim.

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Ut nec hinc dolor possim.

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Ut nec hinc dolor possim.

[/animate_icon_style2][animate_icon_style2 bg_color= “#ffffff” hover_bg_color= “#39d3bc” icon= “icon-brush” size= “50” icon_color= “#000000” icon_color_hover_state= “#ffffff” title= “Web Design” h_tag= “h4” title_color= “#000000” title_color_hover_state= “#ffffff”]

Ut nec hinc dolor possim.

[/animate_icon_style2][animate_icon_style2 bg_color= “#eeeeee” hover_bg_color= “#39d3bc” icon= “icon-ninetyninedesigns” size= “50” icon_color= “#000000” icon_color_hover_state= “#ffffff” title= “Stories” h_tag= “h4” title_color= “#000000” title_color_hover_state= “#ffffff”]

Ut nec hinc dolor possim.

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